Established in 1993, the Company was listed in the Shenzhen Stock Exchange four years later. It is the first listed joint-stock company under the "shopping basket program" and a "Key Enterprise of Agricultural Industrialization". The company has production bases spread across the Hainan Island and its products are widely distributed throughout China. It possesses a registered capital of RMB 880 million.
The Company utilizes the most of the natural resources and disease-free zone in Hainan to fully commit itself to the development of the "shopping basket program" and modern tropical agriculture on the island. It has made significant contributions to altering the situation of Hainan relying on off-island supplied animal products and controlling "shopping basket" prices. As the leading enterprise of the livestock industry with the largest scale and most complete supporting industrial system in Hainan, the Company have developed and improved ten such supporting industrial systems with focus on livestock products in terms of stock breeding, livestock and poultry production, forage supply, livestock and poultry epidemic prevention, slaughter processing, environmental protection and utilization, and the promotion of scientific research. The company is the largest "shopping basket program" base, seedling production base and livestock centric agricultural technical demonstration base in Hainan. The Luoniushan livestock system was the first of its kind in China to achieve the ISO9001 quality system certification and ISO140014 environmental management system certification. The company has also successively acquired and become recognized for the pollution-free product certification, national live pig reserve base assessment, export breeding enterprise enrollment and Hong Kong supply certification, and HACCP certification. The Luoniushan livestock system has played an exemplary role in the Hainan livestock industry as well as the whole of China.
Since 2006, the Company has vigorously developed ecological agriculture, recycling agriculture, agricultural product processing, and logistics distribution to promote industrial transformation and provide a guide for the development of modern tropical agriculture in Hainan. The program of "Haikou Luoniushan Agricultural Product Processing Industry Park" was officially established on Jan. 15, 2012. The industry park covers an area of over 700 mu with a total construction area of 500,000 square meters. It integrates the separate aspects of agricultural products deep-processing, high/low temperature cold chain storage, display and trading, logistics distribution and comprehensive administrative service into one. Upon completion, it will be the first-class food industry and cold-chain logistics industry park in China. In the upcoming 5 years, the Company will continue to improve the entirety of its industrial chain management, including modern ecological product cultivation, agricultural product deep-processing, electronic commerce, cold-chain logistics, etc. The business operations are expected to cover the whole of Hainan Island and extending to southern China and eventually across the world. It shall complete the transformation from "shopping basket" subdivided product supplier to "shopping basket" whole line product supplier and to enable the Hainan "shopping basket program" to advance into the next stage.
The Company has also actively engaged in the fields of education, real estate, financing, etc. This process is completed under the concept of emphasizing focus primarily on one industry, while at the same time branching into others. This is done so to produce a diversified and group-oriented development pattern. It has led to the establishment of the national demonstration higher vocational college - the Hainan Vocational and Technical College, the model of private elementary education - the Haikou Jingshan School, the largest automobile sales square, the first large-scale educational composite real estate program - Jin Di Han Cheng, the first small loan company, etc. These programs or operational entities have all grown to become industry leaders, and plays a significant role in the promotion of employment and local economic and social development. While accelerating self-expansion, the Company also actively participates in socially beneficial activities such as joining the new rural construction, providing aid for the poor in poverty-stricken areas, funding under-privileged students, and making donations to disaster relief zones. These efforts fully represent the sense of responsibility Luoniushan enterprise has for the public and the company's mission in achieving a harmonious community. The Company has gained achievements and recognitions for the "Key Leading Enterprise of National Industrialization", "Top One Hundred Excellent Chinese Enterprises of the Pig-raising Industry ", "Excellent Chinese Enterprise of the Livestock Industry", "Environmental Creation Enterprise of China with Best Credit", "Top Socially Responsible Enterprise of Hainan", "Hainan Enterprise of Civility and Integrity", "Top Ten Agricultural Enterprises of Haikou", "Top Ten Service Model Units of Hainan", "Most recognized Consumer-trusted Brand of the Service Industry in Hainan", and many more.
20 years of engagement in agriculture and contribution to the development of social livelihood laid the foundation for the brand and reputation of Luoniushan as a leading agricultural enterprise. The company's implementation of the 5-year strategic plan and the commencement of major projects like the Haikou Industrial Park have provided the company with numerous development opportunities in the future. This is expected to usher in a wider scope for future expansions.